My name is Marcela Sanabria and I'm a Creative Director who lives at the intersection of creativity, strategy, and growth. I love building brands, creating experiences, and turning ideas into campaigns that not only look great, but actually perform across digital, web, email, video, and beyond.
With 10+ years in the creative world, I’m not your typical “creative-only” person. I’m just as interested in the data, insights, and customer behavior behind what makes great creative work perform. I love using a mix of creative instincts, testing, and strategy to build smarter experiences, stronger brands, and scalable systems that help businesses grow.
I’m passionate about leading teams, collaborating with talented partners and agencies, and creating work that balances storytelling with real business impact.
What They've Said About Me:
"There are so many areas in which I've seen Marcela excel! She is not just a great designer but also a great leader who was led the design & development of our most important campaigns! Her team mates often comment about how much they enjoy working with her. She brings a smart and strategic mindset to all her projects and inspires those around her. She goes beyond just the design elements and takes the user, target audience, technology, channel, etc into consideration. She has also overseen the technical aspects of our campaigns to ensure proper tracking, attribution, and brand style all support the performance. I believe Marcela has established herself as a resource for the team in learning about the industry, the Goldco brand, and our campaign strategies. She is an invaluable asset to the team and a growth driver for the company!"
- Kristal Bogle
CMO, Goldco
"Marcela has blown me away with her talent, passion and work ethic. She is a creative super star; part art director, designer, illustrator, photographer, video editor, all wrapped up in one of the best attitudes I've seen in the creative industry. She knows and understands the power of connecting with your audience through engaging context, beautiful content and a multi-channel approach. Marcela has experience beyond her years and she is an incredible inspiration to me as a leader. I consider myself lucky to have collaborated with her and watch her grow. I'm seriously jealous of the next team that gets the chance to work with her. I can't wait to see what she does next; the sky is not the limit for Marcela."
- Jenn Hergert
Creative Director, MobileCause
"You would be hard pressed to find a young, creative talent with as strong of a work ethic, desire to do her best, to go above and beyond, collaborate, and display extreme resourcefulness and agility. Not only are her graphic design skills excellent, but her ability to conceptualize, write copy, and produce videos proved to be valuable, too. A fascinating woman who is not afraid to take risks."
- MaryAnn Verderbar
Manager, Valassis
"Graphic designer, photographer, video maker, kick yo ass, do it your way and takes names, while drinking Guinness!"
- Andie Figlin
Marketing Director, MobileCause
"Foosball reigning champion and foosing queen of the office."
- Kathleen
HR, MobileCause
What can I offer, what am I looking for....?
