GOLDCO x CHUCK NORRIS

Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.

 

I currently work at Goldco located in Los Angeles, CA as an Art Director. Part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets. 

 

Here is a look at one of my favorite campaigns that involved the one and only, Chuck Norris. In this campaign, I created everything visual such as: special reports, landing pages, videos, and even a special edition Chuck Norris silver minted coin.

 

PS. - Make sure to scroll down to see some behind the scene photos.  

Special Reports + Newsletter
 

Chuck Norris is an investor in precious metals, and has personally used it to build his water factory and even gifts gold coins as Christmas presents. Chuck Norris in his 80's and enjoying life on his ranch in Texas. We wanted to bring his story and believes to our current audiences that are also around his age, while also reaching new prospects. 

We created a special report and newsletter written by Chuck Norris for lead generation. I directed the photoshoots, edited images, and designed both the report and newsletter.

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In addition to the pdf and interactive eBook creation, we made accompanying pieces in video and audio format. 

Qualifying prospects receive a mail package that includes a folder, the guide, and monthly promotions or reports.

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I also created marketing materials to promote our new guide including, web ads, emails and more.

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Website Revamp

Due to the branding update, we did a major overhaul to revamp the website to better reflect our new direction while optimizing it for SEO. Leading the the brainstorming and design process, I helped create a more comprehensive and high lead generating site.

 

Mood Board

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Style Tile

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Homepage

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Some of my favorite features from the site are custom to Goldco's needs:

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Coin Cards:

Built with interactive hover over images of the front and back of the coin along with the coin's description. 

Gold & Silver Prices:

Built with interactive drop downs that show today's price, as well as historical data.

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Process Explainers:

Built with interactive drop downs that walk you through the simple process of how to own Gold and Silver.

Live Chat:

In the process, I also revamped our Live Chat to match our new branding.

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If you would like to see more work or know more about the projects, feel free to contact me.