GOLDCO x CHUCK NORRIS

Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.

 

I currently work at Goldco located in Los Angeles, CA as an Art Director. Part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets. 

 

Here is a look at one of my favorite campaigns that involved the one and only, Chuck Norris. In this campaign, I created everything visual such as: special reports, digital marketing assets, landing pages, videos, and even a special edition Chuck Norris silver minted coin.

 

PS. - Check out some behind the scene photos at the bottom.  

Special Reports + Newsletter
 

Chuck Norris is an investor in precious metals, and has personally used it to purchase his spring water factory and even gifts gold coins as Christmas presents. Chuck Norris is in his 80's and enjoying life on his ranch in Texas. We wanted to bring his story and believes to our current audiences that are also around his age, while also reaching new prospects. 

We created a special report and newsletter written by Chuck Norris for lead generation. I directed the photoshoots, edited images, and designed both the report and newsletter.

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After a few months, we launched his second special report as another lead generation piece.

To promote the reports and generate leads, we launched multi-channel marketing campaigns through email, social media, text message native and more.

I also produced, directed, and edited and  some short videos to help promote his special reports.

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Limited Edition Chuck Norris 1oz. Coin

On of my favorites parts of this project was designing a limited edition Chuck Norris 1oz. silver coin. The coin comes packaged and in a wood box display case. The coin contains his 5 life principles. I was lucky enough to design this coin from start to finish such as; the coin, packaging, certificate, and sales page. Here is how the process went...

 

Initial Ideas

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Final Digital Rendering

Limited Edition Chuck Norris Coin

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Protect your future with the first ever, legal tender, Chuck Norris 1 oz Silver coin. This limited edition coin represents Chuck’s 5 Principles for Life: Faith, Family, Fitness, Freedom and Fight. The coin comes ready to showcase in a beautiful wooden box that includes a Certificate of Authenticity.

  • Limited quantities available

  • Uncirculated genuine silver coin

  • 1 troy oz of 99.9% pure silver

  • Includes Certificate of Authenticity

Salespage

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Some of my favorite features from the site are custom to Goldco's needs:

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Coin Cards:

Built with interactive hover over images of the front and back of the coin along with the coin's description. 

Gold & Silver Prices:

Built with interactive drop downs that show today's price, as well as historical data.

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Process Explainers:

Built with interactive drop downs that walk you through the simple process of how to own Gold and Silver.

Live Chat:

In the process, I also revamped our Live Chat to match our new branding.

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If you would like to see more work or know more about the projects, feel free to contact me.