GOLDCO
Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.
I currently work at Goldco located in Los Angeles, CA as an Art Director. Part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets. Here is a look at some of my favorite work.
Website Clean Up & Revamp
One of my initial tasks was to revamp the current site's look & feel and to bring the overall site to a more stable position.
Take a look at the style guide I created for the site.
Social Media
I also ran all of the organic and paid social media channels (Instagram, Facebook, Twitter, LinkedIn, and Pinterest) for MobileCause. I loved to create multiple ways to showcase the product and connect with the audience. On a daily, I would monitor post/ad performance, interact with prospects and clients, and share fun photographs I took around the office. *Fun note, I took the Pinterest page from 193 monthly viewers to 62.1K monthly viewers.
Paid Advertising
If you would like to see more work or know more about the projects, feel free to contact me.