Mako is a nonprofit working at uplifting at-risk youth in rural Ghana through long-term education and skill-building opportunities.
I was hired as a solo freelancer utilizing my art direction, graphic design, marketing and UX/UI skills to revamp the nonprofit's branding and website. I tackled a new logo, branding guidelines, and revised their website to better reflect their new journey and vision.
After many years of running as a nonprofit named Happy Kids, changes in the organization and goals lead to a rebrand: MAKO.
I first designed the logo. Here is a look at the process:
I wanted to make sure we showcased their vision of merging the cleaning and holistic industry. Not only are they coming in to clean your home physically, but they are cleansing your space spiritually as well.
During their cleansing process they utilize different elements like water, air and fire to release unwanted energy. Geometric shapes and the holistic touch was where I gave focus.
Simple line work gave it a more modern and sophisticated feel and allowed me to incorporate an uplifting feel.
After a few rounds of sketches and tweaks, we finalized the logo:
Once the logo was established, I created a brand new style guide that helped us carry the look and feel through the rest of the creative assets.
Due to the branding update, we did a major overhaul to redesign the website to better reflect the new direction while optimizing it for SEO. I tackled all of the copywriting, established the organization and content for the new website. I also sketched, wireframed, and designed all of their new pages - creating a more comprehensive and SEO friendly website.
After the launch, we've seen an increase in website traffic, bookings, more people inclined to purchase multiple cleanings, and bookings coming from google search. There's been positive feedback on the customer communication, as well as reviews about the company.
Now that the branding, website and booking is on track, the next step is for me to help Your Conscious Cleaners set up a full marketing strategy for continued growth. Stay tuned for more!
If you would like to see more work, know more about the project, or hire me for freelance work feel free to contact me.