MAKO
Mako is a nonprofit working at uplifting at-risk youth in rural Ghana through long-term education and skill-building opportunities.
I was hired as a solo freelancer utilizing my art direction, graphic design, marketing and UX/UI skills to revamp the nonprofit's branding and website. I tackled a new logo, branding guidelines, and revised their website to better reflect their new journey and vision.
Branding Revamp
After many years of running as a nonprofit named Happy Kids, changes in the organization and goals lead to a rebrand: MAKO.
I first designed the logo:
Keeping it simple and fun, I wanted to make sure it showcased their new vision and direction.
Once the logo was established, I created a brand new style guide that helped us carry the look and feel through the rest of the creative assets.
Website Redesign
Due to the rebranding update, we did a complete overhaul to redesign the website to better reflect the new direction while optimizing it for SEO. I tackled a variety of tasks including: establishing the organization and content for the new website, sketched, wireframed, and designed all of their new pages - creating a more comprehensive and SEO friendly website.
Homepage
If you would like to see more work, know more about the project, or hire me for freelance work feel free to contact me.