GOLDFISH COLOR HUNT APP

The Goldfish Color Hunt App encourages mom and her kids to explore the outdoors while capturing nature’s colors. With every color they capture on their phone, they'll be entered for a chance to win a sweepstakes and earn prizes. Goldfish wanted to create a promotion that was exclusive to the Meijer retailer that will showcase their naturally sourced ingredients in their snacks, as well as encourage mom and her kids to vote for the next Goldfish color. 

 

 

The App

Goldfish are made with naturally sourced ingredients. Similar to Pokemon Go, just like Finn gets his color, the Goldfish Color Hunt is a scavenger hunt to find real colors in the real world.

Download the App

1) Capture colors from your palette by taking a picture with your phone.

 

2) Vote for the next Goldfish color.

   

3) Every 10 colors captured wins you an entry into the Goldfish Color Hunt Sweepstakes.

    50 colors captured unlocks gift cards, coupons and more. Compete to make the leader board.

 

Capture. Vote. Win! 

 

In Store Display

Moms can find out about the Goldfish Color Hunt right at the store, when picking up Goldfish Snacks. An ipad will play a short video on how to play. Smaller displays around the store will also grab mom’s attention.

 

Store Circular

Learn how the Goldfish Color Hunt app works, and how you can enter into the sweepstakes. 

 

If you would like to see more work, feel free to contact me.