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DKMS aims to build awareness around its efforts to match blood cancer patients in need of transplants with donors. The organization describes itself as the largest bone marrow donor center in the world. 

Mission: We lead the fight to defeat blood cancer by empowering people to take action, give bone marrow and save lives. DKMS is the largest bone marrow donor center in the world.

Print advertising- Trust Strangers.
Print advertising- Together, We Can Cure Blood Cancer.

They Could Be The Cure.

Less than 30% of blood cancer patients find a suitable donor match within their family. The remaining 70% depend entirely on strangers. For many patients, a bone marrow transplant is their best chance for survival. In fact, the donor and patient must match in at least eight tissue characteristics making matches extremely rare. The odds that two randomly selected individuals are a match exceed one in 20,000. The larger the pool of donors, the greater the chance a patient can find a suitable donor match. Join the marrow registry today at

Together, We Can Cure Blood Cancer.

Every four minutes, an American is diagnosed with a blood cancer. Six out of ten patients are unable to find a compatible donor and the odds are even lower for those with diverse ancestry. We encourage everyone to join our registry no matter what color or background. The more people that register, the more matches available, and the more lives we can save. Help cure blood cancer by registering online at

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