Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.
I currently work at Goldco located in Los Angeles, CA as an Art Director. Part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets.
Most, if not all of gold & silver companies look the same - including color palettes, imagery and logo design. Prospects typically request information from several companies before making a decision and we wanted to make sure that Goldco stood out from the crowd and kept our company at top of mind.
I revamped the company's color palette, fonts, information and imagery to reflect our new direction and attract our financial audience of 60 years+.
Goldco Guide Revamp
Once this new direction was established, we revamped our main lead generation information guide. I designed the guide, organized our new/updated information, and lead all manufacturing and printing processes.
In addition to the pdf and interactive eBook creation, we made accompanying pieces in video and audio format.
Qualifying prospects receive a mail package that includes a folder, the guide, and monthly promotions or reports.
I also created marketing materials to promote our new guide including web ads, emails and more.
Due to the branding update, we did a major overhaul to revamp the website to better reflect our new direction while optimizing it for SEO. Leading the the brainstorming and design process, I helped create a more comprehensive and high lead generating site.
Some of my favorite features from the site are custom to Goldco's needs:
Built with interactive hover over images of the front and back of the coin along with the coin's description.
Gold & Silver Prices:
Built with interactive drop downs that show today's price, as well as historical data.
Built with interactive drop downs that walk you through the simple process of how to own Gold and Silver.
In the process, I also revamped our Live Chat to match our new branding.
Internal Company Branding Projects
If you would like to see more work or know more about the projects, feel free to contact me.