GOLDCO

Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.

 

I currently work at Goldco located in Los Angeles, CA as an Art Director. Part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets.

 

Here is a look at some of my favorite work that includes company branding, print materialswebsite redesign and internal company projects.

Branding Revamp

Most, if not all of gold & silver companies look the same - including color palettes, imagery and logo design. Prospects typically request information from several companies before making a decision and we wanted to make sure that Goldco stood out from the crowd and kept our company at top of mind. 

I revamped the company's color palette, fonts, information and imagery to reflect our new direction and attract our financial audience of 60 years+. 

 
Goldco_Style_Guide-3-1-21.jpg
Goldco Guide Revamp

Once this new direction was established, we revamped our main lead generation information guide. I designed the guide, organized our new/updated information, and lead all manufacturing and printing processes.

Guide-Mockup29.png
 
Goldco-Guide-Mockup-Open-Graphs.png

In addition to the pdf and interactive eBook creation, we made accompanying pieces in video and audio format. 

Qualifying prospects receive a mail package that includes a folder, the guide, and monthly promotions or reports.

Folder-Mockup-Offer-folder-3.png

I also created marketing materials to promote our new guide including web ads, emails and more.

Lead-Gen-Landing-Page-1_edited.jpg
New-Guide-Email-Website_edited.jpg
Website Revamp

Due to the branding update, we did a major overhaul to revamp the website to better reflect our new direction while optimizing it for SEO. Leading the the brainstorming and design process, I helped create a more comprehensive and high lead generating site.

 

Mood Board

Goldco-Mood-Board.png

Style Tile

Goldco-Style-Tyle.png

Homepage

computer.jpg
Goldco-Homepage.png
Website_GoldIRA_Page-ME.png
Website_Buy-Gold-Silver.png
Website_About-ME.png
Website-News-Articles-Page.png
Website_Reviews-ME.png
Website_Contact-US-ME.png

Some of my favorite features from the site are custom to Goldco's needs:

Screen Shot 2021-12-07 at 6.19.39 PM.png

Coin Cards:

Built with interactive hover over images of the front and back of the coin along with the coin's description. 

Gold & Silver Prices:

Built with interactive drop downs that show today's price, as well as historical data.

Screen Shot 2021-12-07 at 6.31.11 PM.png
Screen Shot 2021-12-07 at 6.34.17 PM.png

Process Explainers:

Built with interactive drop downs that walk you through the simple process of how to own Gold and Silver.

Live Chat:

In the process, I also revamped our Live Chat to match our new branding.

Screen Shot 2021-12-08 at 9.19.04 AM.png
Screen Shot 2021-12-07 at 5.51.09 PM.png
Screen Shot 2021-12-07 at 5.52.08 PM.png
Internal Company Branding Projects
 
Company-Card-1.png
Family-Fun-Day-Sign-Mokcup.jpg

If you would like to see more work or know more about the projects, feel free to contact me.