GOLDCO
Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.
I currently work at Goldco located in Los Angeles, CA as an Art Director. Part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets.
Here is a look at some of my favorite work that includes company branding, print materials and website projects.
Branding Revamp
Most, if not all of gold & silver companies look the same - including color palettes, imagery and logo design. Prospects typically request information from several companies before making a decision and we wanted to make sure that Goldco stood out from the crowd and kept our company at top of mind.
I revamped the company's color palette, fonts, information and imagery to reflect our new direction and attract our financial audience of 60 years+.
Goldco Guide Revamp
Once this new direction was established, we revamped our main lead generation information guide. I designed the guide, organized our new/updated information, and lead all manufacturing and printing processes.
In addition to the pdf and interactive eBook creation, we made accompanying pieces in video and audio format.
Qualifying prospects receive a mail package that includes a folder, the guide, and monthly promotions or reports.
I also created marketing materials to promote our new guide including web ads, emails and more.
Website Revamp
Due to the branding update, we did a major overhaul to revamp the website to better reflect our new direction while optimizing it for SEO. Leading the the brainstorming and design process, I helped create a more comprehensive and high lead generating site.
Mood Board
Style Tile
Homepage
Some of my favorite features from the site are custom to Goldco's needs:
Coin Cards:
Built with interactive hover over images of the front and back of the coin along with the coin's description.
Gold & Silver Prices:
Built with interactive drop downs that show today's price, as well as historical data.
Process Explainers:
Built with interactive drop downs that walk you through the simple process of how to own Gold and Silver.
Live Chat:
In the process, I also revamped our Live Chat to match our new branding.
If you would like to see more work or know more about the projects, feel free to contact me.