GOLDCO x TOM SELLECK
Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.
I currently work at Goldco located in Los Angeles, CA as an Art Director. As part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets.
Here’s a peek at one of my all-time favorite campaigns—featuring none other than the iconic Tom Selleck. Over the course of a two-day production at the scenic Oak Canyon Ranch in Malibu, we captured a full suite of creative assets—including video content, radio spots, and a photoshoot. I had the pleasure of co-direct the production alongside our CMO, Kristal Bogle.
PS. - Check out some behind the scene photos at the bottom.
Campaign One | Tom Selleck's Gold Story
Tom Selleck has been a firm believer in the value of precious metals since receiving his first paycheck on Magnum, P.I. His long-standing trust in gold as a way to protect savings made him a natural fit for connecting with our core audience—those who share his generation’s mindset—while also appealing to a new wave of investors.
For these campaigns, I played a key role from pre-production to post. I helped scout the location for the shoot, directed the set design, and worked directly with Tom on set to bring his story to life authentically. I also oversaw the editing process to ensure the final work captured both his credibility and the brand’s message.
The resulting content was distributed across multiple digital platforms—including YouTube, Facebook, and Google Ads, native channels and more. Take a look at his gold and silver journey...
Landing Page
Banner Ads
Campaign Two | Financial Freedom
For this campaign our focus was to allow Tom to expand more on why precious metals are key to protecting his savings.
This campaign highlights the significance of freedom in Americans' lives, particularly the freedom to make choices that secure their family's future. It emphasizes the importance of financial freedom, with many turning to gold and silver for security. See why Tom Selleck believes gold and silver could help provide you some freedom...
Campaign Three | Why Goldco?
This campaign's focus is to showcase why out of all the gold & silver companies out there, he chose to partner with Goldco.
Banner Ads
Print Ads & Other Assets
We also ran several print ads that included our 10% Free Silver promotion, created a video specific for landing page conversions and added Tom Selleck to our website's homepage.
Magazine - Print Ad
Landing Page Video
Goldco Website - Homepage
Behind The Scenes
If you would like to see more work or know more about the projects, feel free to contact me.