GOLDCO x CHUCK NORRIS
Goldco's mission is to help individuals protect and grow their retirement wealth with gold and silver. We are committed to delivering trusted precious metals products and outstanding customer service.
I currently work at Goldco located in Los Angeles, CA as an Art Director. As part of the marketing team, I'm implementing a mix of creative direction, marketing expertise and business understanding to drive measurable marketing results and take Goldco's creative to a new level. I build & lead the strategy and production for both in-house and outsourced lead generation campaigns including web, print, and digital marketing assets.
Here is a look at one of my favorite campaigns that involved the one and only, Chuck Norris. In this campaign, I created everything visual such as: special reports, digital marketing assets, videos, endorsement marketing assets and even designed a special edition Chuck Norris silver minted coin.
PS. - Check out some behind the scene photos at the bottom.
Special Reports + Newsletter
Chuck Norris is an investor in precious metals, has personally used it to purchase his spring water factory and even gifts gold coins as Christmas presents. Chuck Norris is in his 80's and enjoying life on his ranch in Texas. We wanted to bring his story and believes to our current audiences that are also around his age, while also reaching new prospects.
We created a special report and newsletter written by Chuck Norris for lead generation. I directed the photoshoots, edited images, and designed both the report and newsletter.
After a few months, we launched his second special report as another lead generation piece.
To promote the reports and generate leads, we launched multi-channel marketing campaigns through email, social media, text message, native and more.
I also directed and edited some short videos to help promote his special reports.
Limited Edition Chuck Norris 1oz. Silver Coin
On of my favorites parts of this project was designing a limited edition Chuck Norris 1oz. silver coin. The coin comes packaged in a wood box display case and contains his 5 life principles. I was lucky enough to design this coin from start to finish such as; the coin, packaging, certificate, sales page and promo video.
Final Digital Rendering
Limited Edition Chuck Norris Coin
Protect your future with the first ever, legal tender, Chuck Norris 1 oz Silver coin. This limited edition coin represents Chuck’s 5 Principles for Life: Faith, Family, Fitness, Freedom and Fight. The coin comes ready to showcase in a beautiful wooden box that includes a Certificate of Authenticity.
Limited quantities available
Uncirculated genuine silver coin
1 troy oz of 99.9% pure silver
Includes Certificate of Authenticity
Chuck Norris' Website
Coin Promo Video
Each coin package delivered contained a card with a marketing promotion that would get leads engaged with Goldco.
Goldco x Chuck Norris Campaigns
In addition to his special report, newsletter and coin, we created marketing campaigns around his endorsement for Goldco.
Behind The Scenes
If you would like to see more work or know more about the projects, feel free to contact me.