Mako is a nonprofit working at uplifting at-risk youth in rural Ghana through long-term education and skill-building opportunities.
I was hired as a solo freelancer utilizing my art direction, graphic design, marketing and UX/UI skills to revamp the nonprofit's branding and website. I tackled a new logo, branding guidelines, and revised their website to better reflect their new journey and vision.
After many years of running as a nonprofit named Happy Kids, changes in the organization and goals lead to a rebrand: MAKO.
I first designed the logo:
Keeping it simple and fun, I wanted to make sure it showcased their new vision and direction.
Once the logo was established, I created a brand new style guide that helped us carry the look and feel through the rest of the creative assets.
Due to the rebranding update, we did a complete overhaul to redesign the website to better reflect the new direction while optimizing it for SEO. I tackled a variety of tasks including: establishing the organization and content for the new website, sketched, wireframed, and designed all of their new pages - creating a more comprehensive and user-friendly website.
We added a page to showcase the Scholar Students that need 1:1 help.
From the Scholar Student's page, donors are taken to the student's individual donation page. Here, I included an overview of what their donation can cover, and a photo of the child they are helping.
Lastly, I set up Mako's blog for communication with their donors/ prospects and a way to share their stories.
If you would like to see more work, know more about the project, or hire me for freelance work feel free to contact me.